Earning the confidence of the public is a privilege - losing it is a nightmare.
Your team has another gear - let's make the shift.
We empower clients to achieve their goals through science-based strength coaching and facilitated learning
JOHN M. COLLINS MA, SHRM-SCP
Public Trust Coach | Executive Coach | Gallup CliftonStrengths Coach | Author
Thank you for visiting!
My name is John Collins and my job is to help you or your team solve a mystery, which is how to make effective leadership a naturally-occurring phenomenon across your organization.
Effective leadership is rare, complicated, and difficult to master. As difficult as it is for individuals to grasp it, it’s even harder for teams to scale it.
We help you accomplish this by scaling up individual effectiveness and rhythmic communication across all four domains of organizational accountability:
What sets me apart
My credentials and experience speak for themselves. I’ve been there. I’ve worked in the trenches dealing with some of the most high-pressure, high-stakes situations imaginable.
I’ve led multi-million dollar teams, restored toxic cultures, turned chaos into cadence, and unleashed the talents of highly-skilled, highly-educated professionals.
“John shared many personal experiences on many issues that will definitely help me in further develop as a leader within my organization.”

“John is an exceptional executive coach with insightful perspectives. I found his recommendations to be extremely helpful and easy to implement.”

Critical Victories helps develop leadership effectiveness among people, teams, and organizations in high-stakes, high-pressure industries and occupations – with an emphasis on public safety. These are cultures chronically strained by the demands of their work. With a collaborative and optimistic approach, we identify where teams are bleeding revenue and leaking power, then we establish an optimization framework that allows our clients to transcend the pressures that burden them.