Potential is capability that's not producing value - how much is it costing you?
Your team has another gear - let's make the shift.
Our signature Full Infusion™ method combines principles of forensic organizational analysis with executive coaching and facilitated professional learning to:
JOHN M. COLLINS MA, SHRM-SCP
Executive Coach | Leadership Facilitator | Forensic Organizational Clinician
I help you identify where energy is being wasted on coping, then we direct that energy to where it belongs – at the cutting edge of your team’s priorities
My clients affect quality of life. Their work is intellectually, technically, and ethically intensive. They matter, and they’re looking for ways to rise above the chaos that’s inherent to their strategic environments.
We do this by scaling up individual effectiveness and rhythmic communication across all four domains of organizational accountability:
What sets me apart
My credentials and experience speak for themselves. I’ve been there. I’ve worked in the trenches dealing with some of the most high-pressure, high-stakes situations imaginable.
I’ve led multi-million dollar teams, restored toxic cultures, turned chaos into cadence, and unleashed the talents of highly-skilled, highly-educated professionals.
“John shared many personal experiences on many issues that will definitely help me in further develop as a leader within my organization.”

“John is an exceptional executive coach with insightful perspectives. I found his recommendations to be extremely helpful and easy to implement.”

Critical Victories works side-by-side with people, teams, and organizations in high-stakes industries and occupations – cultures that are chronically strained by the demands of their work. With a collaborative and optimistic approach, we identify where teams are bleeding revenue and leaking power, then we establish an optimization framework that allows our clients to transcend the pressures that burden them.