Professional and Executive Coaching

Coaching is a form of mentored-education where you are both the student and the topic.  Your goal is to learn, grow, and deepen your confidence in your abilities.  It is an experience that everyone should have at some point in their personal and/or professional lives.  There is no book, workshop, school, or seminar that you can attend that will accelerate your development faster than coaching.

In a coaching session, the client is always in control and will never do or say anything against his/her will. The job of a coach is to inquire, listen, guide, encourage and challenge. 

Here are some resources to help you get started:

Coaching Programs and Pricing
Coaching Study by John Collins, et al

First Steps

You can begin the process right now with no charge and no obligation by completing our online, secure Registration and Self-Assessment (see below).  

When we receive your information, will send you an email to possibly set up a brief call so that we can learn a bit more about you.  You may also contact us directly or call us at:

 (517) 803-4063

We look forward to discussing your goals and reviewing our coaching options with you!

Links and Resources

For New Clients: Registration and Self-Assessment
  Coaching Engagement Form
  Resources & Assessments
Previous Clients: Follow-Up Request



Areas of Improvement

The following is a brief list of some of the skills and areas of focus we address, when necessary, in our coaching sessions:

  • Executive leadership
  • First-time leadership
  • Interpersonal socialization
  • Professionalism
  • Negotiation and conflict management
  • Persuasiveness
  • Team motivation and engagement
  • Career development and transitioning
  • Personal betterment
  • Time and office management
  • Self-awareness
  • Recovery from catastrophe
  • Performance improvement
  • Coping with difficult people

Coaching Resources

If you are an existing client, please click the link below to access our coaching resources page.  Here you will find assessments and other learning content aimed at supplementing the work you are doing with your coach.  

Access Coaching Resources

Frequently Asked Questions

Is coaching a form of therapy?
No, it is not. Therapy is a method for helping people who are coping with dysfunction to achieve a state of normalcy in their lives. Coaching, on the other hand, is a method for helping functional people reach higher levels of achievement much faster than they could without it.

Is coaching worth the cost?
It most certainly is. According to research on coaching, the average return on investment is over 700%, usually as the result of job promotions or increased professional responsibility. And because coaching is so personalized, the benefits far exceed what can be gained by attending normal training workshops or conferences. Coaching has no travel costs, but the journey is exciting.

Who pays for my sessions, me or my employer?
Coaching sessions can be paid for by clients or their employers.  If the session is paid for by the employer, the client agrees to allow her/his coach to update the employer on the progress being made and whether or not the client is participating at a satisfactory level.  No confidential information can ever be shared outside of the coach/client relationship unless the coach is compelled to do so by law or ethical obligation.

When do I pay for my sessions?
All costs are paid prior to the first coaching session.

What if I don’t like the coach or the sessions? Can I get a refund?
Yes, once the online assessment is completed and submitted, the client agrees to pay, at a minimum, for the first three sessions. If the client wishes to terminate the relationship for any reason, the per-session cost for each canceled session will be refunded.

Can a coach terminate an engagement if he or she doesn’t like the client?
Although unusual, a coach may choose to terminate a coaching relationship if the client is unwilling to be coached or is not participating fully in the coaching sessions and learning assignments. Coaches may also terminate an engagement if it seems that the client may require therapy.

Can I be coached both by phone and in person?
Yes, it is perfectly acceptable to utilize multiple modalities.

Where do you coach clients for in-person sessions?
John Collins meets with local clients at the University Club of Michigan State University in East Lansing.  Other clients are coached by phone or video conference.  Other convenient locations can be selected when they are mutually convenient.

What kinds of learning assignments do you give clients between sessions?
Learning assignments vary depending on the client. The most common types of assignments include watching online instructional videos, reading articles, or keeping a personal progress log.

Can a coaching engagement be customized for specific clients?
Absolutely! We offer standardized coaching programs ranging from 3 months to one year. If clients wish to have programs customized to meet their personal needs and schedules, we can help.

Is it possible to coach multiple people at the same time?
Yes, it is. Group coaching or team coaching is less personal but still capable of helping people accelerate the development of their professional skills. If you are interested in learning more about group coaching, please give us a call at (517) 803-4063 or email John at

What is it Like to be Coached? – By John M. Collins

When most of us think of a coach, we imagine an energetic man or woman pacing a basketball court or football field, barking orders to sweaty athletes engaged in competition.  And this would be accurate.  Well, partially accurate.  Athletics is certainly a domain where coaching is common, but it is not sport that defines a coach.  Rather, it is the universal undertaking of all coaches – in sports, business, science, art, and all other fields of endeavor – to help people maximize their effectiveness and fulfill their potential that distinguishes the art of coaching from other kinds of enterprises.  Coaching helps bring out the very best that people have within them.  And when this happens, clients are often surprised by their sudden awareness of things that never before caught their attention.

Many coaches, including myself, are often asked the same question:  What is it like to be coached?  For starters, it requires clients to prepare themselves for an interesting journey marked by changes in thinking patterns, increased self-confidence, and the recognition of opportunities to improve that were previously missed.  To be coached is to see one’s self differently.  When people experience frustration and stagnation in their personal and professional lives, or when they feel like they are capable of more but are not sure how to achieve it, coaching exposes the impediments, some of which are created by the clients themselves – often to their surprise.  With more clarity, clients are able to manage themselves and their thoughts with greater skill.  Interpersonal relationships improve, opportunities present themselves, and things that used to be troublesome don’t seem as threatening as they used to be.  Life is no longer something that happens to us; it happens for us – awakening new and exciting possibilities.

After only a short time, clients experience remarkable improvements to how they think and function.  They are able to deal more effectively with a variety of people and situations.  As their confidence grows, so does the coaching experience as new possibilities emerge for consideration.  But they have to want it . . . they have to work for it.   In the end, the benefits are worth the effort.